S01
App Store
Apple
The classic front door. Still where the install happens.
Booking Q3 2026 · two slots open
Your app isinvisible in theplaces that now matter.
ASOitis is a focused App Store Optimization (ASO) and Generative Engine Optimization (GEO) agency for indie iOS founders — one playbook, two surfaces: the Apple App Store and the four answer engines that quietly replaced it (ChatGPT, Perplexity, Google AI Overviews, Claude) — plus the funnel in between, from landing page to paid. Founder-run, productized, implemented for you: $99 audit, $499 / month engagement, the guaranteed $999 / month build — or a single Fix from $49.
Engagement · live
T+14wClient
SwiftKit — iOS dev toolkit
App Store impressions
318k
+654%
ChatGPT mentions / wk
287
new
AI Overview presence
41%
+41pp
App Store ASOChatGPT visibilityPerplexity coverageClaude recommendationsGoogle AI OverviewsListing CROPaywall & onboarding CROWeb-to-app funnelsLocalizationApp Store ASOChatGPT visibilityPerplexity coverageClaude recommendationsGoogle AI OverviewsListing CROPaywall & onboarding CROWeb-to-app funnelsLocalizationApp Store ASOChatGPT visibilityPerplexity coverageClaude recommendationsGoogle AI OverviewsListing CROPaywall & onboarding CROWeb-to-app funnelsLocalization
63%
of iOS app discovery now starts outside the App Store.
Source · Apple App Store Connect benchmarks, 2025 · Sensor Tower discovery report
1 in 4
purchase-intent queries are answered by an LLM first.
Source · Previsible 2025 AI-search report · Onely Research
0
ASO agencies optimize for the engines that answer them.
Source · ASOitis competitive scan, May 2026 — public agency listings
Methodology · figures aggregated from public industry reports and ASOitis's in-house competitive scan of 31 public ASO agency listings. Updated quarterly. Last verified May 2026. Individual category results vary; the directional claim — that LLMs and ASO shops do not currently overlap — holds across every category we audited.
The App Store stopped being the only app store.
Half your potential users no longer browse a six-by-two grid of screenshots. They ask an LLM. ChatGPT, Perplexity, and Google AI Overviews answer in one paragraph. Three apps get named. The rest don't exist.
ASOitis is the bridge between the App Store you know and the engines that quietly replaced it. One small team, one playbook, both surfaces.
“According to ASOitis's May 2026 scan of 31 public ASO agency listings, zero agencies offer Generative Engine Optimization for ChatGPT, Perplexity, Claude, and Google AI Overviews as a standing service line — compared to four-figure prices for classical App Store ASO alone. The category gap is the wedge.”
If your app isn't in the answer, it isn't in the running.
Surfaces · 5 of 5 covered
The five places your app needs to exist.
ASOitis is the only shop optimizing for all of them — the App Store you know, and the four engines that quietly decide who shows up in front of it.
S02
ChatGPT
OpenAI
Where buyers ask first. Three apps get named, the rest don't.
S03
Perplexity
Perplexity
Where buyers fact-check. Cited, sourced, decision-grade.
S04
Claude
Anthropic
The default for work and code. Quiet, persistent intent.
S05
AI Overviews
The answer box that replaced the blue links above your listing.
Every engagement ships against all five. No à la carte, no upsell.
Coverage · 100% of indie iOS discovery
Services
Five disciplines. One playbook. Shipped, not slide-decked.
Every recommendation comes with a hand that implements it. App Store Connect, your website, your onboarding and paywall code — we make the change, you approve it, it ships.
S — 01
App Store ASO
Higher impressions, sharper tap-through, defensible keyword footprint.
S — 02
Generative Engine Optimization
Your app becomes the named recommendation for high-intent prompts.
S — 03
Listing CRO
Same traffic, more installs. Usually pays for the engagement in week six.
S — 04
Funnel & Paywall CRO
Landing page → App Store → first launch → subscription. Onboarding, paywall and web-to-app tests with real conversion tracking, implemented in your app.
S — 05
Localization
Revenue from markets you weren't seriously competing in last quarter.
Engagement · productized
Indie-priced. Studio-grade. Audit it, keep it compounding, or hand us the whole funnel — three doors, one operator. Just one thing broken? There's a Fix for that, below.
Entry · one-time
The Audit
$99/ one-time
A full read of your discoverability across the App Store, the major LLM engines, and your landing-page-to-paid path. Written report, 30-minute call, a 30-day plan you can run yourself.
- →Listing teardown — title, subtitle, screenshots, icon
- →LLM visibility sweep across ChatGPT, Perplexity, Claude, AI Overviews
- →Keyword map · the 5 to own, the 20 not to fight for
- →Funnel read · landing page → App Store → first launch → paywall
- →Fee credited against month one of either plan
Standing · monthly
The Engagement
$499/ mo · 2-mo min
Discovery, done for you. Three audits a month plus everything we'd ship ourselves on the listing and the answer engines. Weekly, cancellable from month two.
- →3 audits / month — App Store + LLM engines, every 10 days
- →Weekly metadata & screenshot iterations shipped in App Store Connect
- →GEO layer on your site · llms.txt, structured data, earned-media seeding
- →One shared Slack — founder, not an account manager
- →Live dashboard · impressions, ranks, LLM citations
Most complete
Flagship · guaranteed
The Build
$999/ mo · 3-mo min
Everything in The Engagement, plus the funnel. Four audits a month, every ASO change implemented in App Store Connect, and the path from landing page to paid built, tested and A/B'd in your app.
- →4 audits / month — weekly, App Store + LLM engines
- →All ASO changes implemented in App Store Connect by us
- →Funnel analysis + web-to-app funnel built and tested
- →Onboarding → paywall → subscribed A/B tests, coded in-app, tracked end to end
- →Every Fix included — Review Check on each release, Paywall Setup, Web Checkout, Launch Kit ($676 value)
- →Guaranteed: conversions and organic installs up by day 90, or month four is free
Fixes · one-time
Just need one thing fixed?
One thing, one price, done in a fixed number of business days. Async, no call, no retainer. Every Fix is included in The Build — buy one now and the price is credited if you upgrade within 30 days.
- F — 012 business days
The Review Check
Know before Apple tells you.
$49one-time
- →Written pass / fail read against the guidelines that actually reject indie apps
- →The exact fix for every flag, in the order to do them
- →One re-check of the fixed build, included
- F — 025 business days
The Paywall Setup
Monetization wired properly, once.
$99one-time
- →RevenueCat SDK installed and configured; products, entitlements and offering set up
- →One paywall built from RevenueCat's template with your copy, prices and trial
- →Customer Center enabled
- F — 037 business days
The Web Checkout
Sell on the web. Land them in the app.
$129one-time
- →One conversion page on your domain
- →Stripe or Dodo checkout wired to your subscription entitlement
- →The handoff: deep link plus account link (Sign in with Apple or magic link) so web buyers open the app already signed in
- F — 0410 business days
The Launch Kit
Ship with the groundwork most apps retrofit.
$399one-time
- →Keyword map
- →Launch metadata written and entered in App Store Connect: title, subtitle, keywords field, description, category, age rating
- →AI-visibility layer on your landing page
All four together: $676 · included in The Build at $999 / mo
Flagship · The Build
Discovery gets them to the door. The Build gets them to paid.
Most indie apps don't have a discovery problem or a conversion problem. They have both, and every agency only sells one half. The Build is one operator on the whole chain — from the prompt a buyer types into ChatGPT to the day their trial converts — with every change implemented, measured, and guaranteed.
$999/ mo · 3-mo min
Then month-to-month, thirty days' notice. The $99 audit and any Fix bought in the last 30 days are credited against month one.
The chain we own · six stages, six numbers
- 01
Search & answer engines
Impressions · LLM citations
- 02
Landing → App Store
Landing → store CTR
- 03
Product page → install
Product-page conversion
- 04
Launch → onboarded
Onboarding completion
- 05
Paywall → trial
Paywall conversion
- 06
Trial → paid
Trial → paid
Stage · where it leaks
What we ship
Metric we own
01
Answer engines & App Store search
You're not in the three names ChatGPT gives, and your title spends its 30 characters on your brand.
Four audits a month. Every metadata change implemented in App Store Connect by us — title, subtitle, keywords field, localizations.
Impressions · LLM citations
02
Landing page → App Store
A pretty site that hands off to a generic badge. Nobody measures how many make it across.
Web-to-app funnel built and tested: intent-matched pages, smart-banner and deep-link handoff, web checkout where it beats the store.
Landing → store CTR
03
Product page → install
Screenshots describe features. Buyers are looking for the outcome they typed.
Screenshot and description rewrites shipped as Product Page Optimization tests, not opinions.
Product-page conversion
04
First launch → onboarding complete
Six screens of permissions before the app has shown a single reason to stay.
Onboarding re-sequenced and A/B tested in your codebase. Value first, asks later.
Onboarding completion
05
Paywall → trial
One paywall, one price, shown once, never tested.
Paywall variants — placement, timing, plan mix, copy — one test live at all times, tracked from impression to trial.
Paywall conversion
06
Trial → paid
Trials start and quietly lapse. Nobody knows on which day or why.
Trial-length, reminder and pricing tests. Conversion tracking wired end to end so the dashboard shows the whole chain.
Trial → paid
In the month
- →Four ASO + GEO audits a month — App Store and the four answer engines, every week
- →Every ASO change implemented in App Store Connect by us: metadata, screenshots, localizations
- →Funnel analysis of the full path, landing page to paid, with the leaks ranked by lift
- →Web-to-app funnel created and tested — pages, handoff, web checkout
- →Onboarding → paywall → subscribed: A/B tests coded into your app, one live at all times
- →Conversion tracking wired end to end — impression, install, onboard, trial, paid
- →Everything in The Engagement: GEO layer on your site, earned-media seeding, Slack with the founder, live dashboard
- →Every Fix, included — App Review pre-check on each release, RevenueCat paywall setup, web checkout build, launch kit. $676 of one-time work, inside the month
- →Weekly ship log. Quarterly review. Kill-switch on anything that stops earning
The guarantee
Conversions up. Organic installs up. By day ninety, or month four is free.
Two Build slots per quarter · iOS only · requires App Store Connect + repo access
Process
How an engagement actually runs.
Brief
Two-minute intake tells us which app and what hurts. Then a thirty-minute kickoff: we read your code, your reviews, your nearest competitors, and the last twelve weeks of App Store Connect data.
Teardown
A named-and-numbered list of what's costing you installs and subscriptions — across the App Store, the LLM engines, and the funnel from landing page to paywall. Lift, effort, recommended sequence, and a fixed quote to do it for you.
Build
We ship the highest-leverage moves first, ourselves: metadata in App Store Connect, creatives, structured data and llms.txt on your site, onboarding and paywall changes in the app, conversion tracking, locale launches.
Compound
One funnel test live at all times, biweekly listing tests, quarterly reviews, and a kill-switch for anything that stops earning. ASO, GEO and CRO all reward patience.
Field study · 04 / Public teardown
How we work, in public.
Each quarter ASOitis publishes one teardown — a live ASO + GEO read on an iOS app that's earned attention. Same thinking we apply behind closed doors, fewer redactions. Below is the Q2 2026 field study; the full quarterly case studies live on the case studies index.
Subject · Q2 2026
US App Store · Productivity
ID 6443918070
Title
Habit Tracker — HabitKit
Subtitle
Streaks & Accountability
Developer
Sebastian Roehl
Rating
4.9 ★ · 2,000
Pricing
Free + IAP
Specimen pulled 2026-05-12 · apps.apple.com/us/app/id6443918070
Public revenue trajectory
Nov 2022
Day one revenue
$150
Month 1
Total revenue
$1.5K
FY 2023
Revenue · 120k DL
$51K
Jan–May 24
Revenue
$110K
2025
Stabilized MRR
$40K+
500K+
Downloads · Play Store
Top 5
“habit tracker” · DE / UK
What we'd underline · six findings
F — 01
The title is the keyword.
Listed as “Habit Tracker — HabitKit”, not “HabitKit — Habit Tracker.” Primary search term first, brand second. The single highest-leverage decision in the entire listing, and the one most indie founders flinch on because it feels less branded.
“Brand second. Always.”
F — 02
The subtitle stacks two more.
“Streaks & Accountability” picks up two strong secondary terms without diluting the primary. No filler adjectives, no value-prop sentence. Thirty characters doing thirty characters of work.
Lesson · 02
F — 03
One keyword. Full conviction.
Most indie apps spread bets across eight terms and rank for none. HabitKit picked “habit tracker” and committed every metadata slot to it. The result: top-five rank in DE and UK App Store search, then Google Play followed.
Lesson · 03
F — 04
Shipped. Then waited.
Three months of no metadata edits. An algorithm shift then rewarded the bet. Discipline beat optimization theatre — the founders who keep tweaking weekly never let any single hypothesis breathe long enough to be measured.
Lesson · 04
F — 05
Earned media is GEO, accidentally.
Ask ChatGPT for a minimalist habit tracker and HabitKit surfaces. Not because of metadata — because the RevenueCat blog, Sub Club podcast, Indie Hackers post and Substack all became LLM training data. Every founder podcast is two channels: human and engine.
“Two channels: human and engine.”
F — 06
The leverage left on the table.
App Store listing remains English-only despite top-five rank in non-English markets. Conservative read: 30–45% additional installs available across DE / JP / KR / ES / PT-BR with translated metadata and screenshots alone — no new product work.
Lesson · 06
Our take
HabitKit didn't win on tactics. It won on conviction — one keyword, one listing, three patient months.
The same playbook works for the next ten indie iOS apps that ship this quarter. Most won't run it because they'll keep tweaking instead of waiting. That's the wedge.
Want the long version? Read ASO for indie iOS apps in 2026 and the companion ASO vs GEO pillar. For a published case study running the same teardown framework, see Glowly AI — ASO + GEO teardown.
Drop · 10 copies · one-time
The Niche List. Demand, no incumbent.
36 App Store keywords with popularity 50+ and difficulty under 25, across 15 storefronts, with a one-line verdict on every row. In the US, the median difficulty at that popularity is 64. Ten copies at $19, credited against The Audit.
Get the list · $19
10 copies only
Row format · redacted
Pop
Diff
🇺🇸 US
5x
2x
🇺🇸 US
4x
2x
🇪🇺 EU store
5x
<10
A memo from Ahmed · founder, ASOitis
A note to the founder who already tried ASO once.
You hired someone last year, paid four figures, got a deck back that said “refresh your screenshots and add more keywords.” You did. Nothing happened. So you wrote the whole channel off and went back to building. That instinct made sense in 2023.
In 2026 it's expensive. Half your buyers no longer open the App Store first — they ask an LLM and accept the first three names it returns. If you're not in those three, you may as well be on page nine.
We started ASOitis because we kept watching real, well-made indie apps lose to worse competitors who simply showed up in the answer box. That is a fixable problem. It just isn't fixable with the playbook your last agency ran.
If your app is good and nobody can find it, write us. We'll tell you within a week whether we can help — and whether it's worth your money to try.
Ahmed
Founder · ASOitis
Questions
The ones we always get.
Impressions data shifts in two to three weeks. Keyword ranks: four to eight weeks. AI-engine citations: six to twelve weeks. ASO and GEO both compound — anyone selling 'overnight' results should not be running your discovery.
Still on the fence? Ask in person.
Book a 15-min founder callBe in the answer
next quarter.
Book the $99 audit, reserve The Build, or grab a free 15-min call. Either way you'll walk out knowing whether we can move your numbers — and what we'd charge to try.