S — 01
App Store ASO
Higher impressions, sharper tap-through, defensible keyword footprint.
Booking Q3 2026 · two slots open
Your app isinvisible in theplaces that now matter.
ASOitis is a focused agency for indie iOS founders. We engineer your presence in the App Store and in the engines that quietly replaced it — ChatGPT, Perplexity, Google AI Overviews.
Engagement · live
T+14wClient
SwiftKit — iOS dev toolkit
App Store impressions
318k
+654%
ChatGPT mentions / wk
287
new
AI Overview presence
41%
+41pp
App Store ASOChatGPT visibilityPerplexity coverageGoogle AI OverviewsListing CROLocalizationApp Store ASOChatGPT visibilityPerplexity coverageGoogle AI OverviewsListing CROLocalizationApp Store ASOChatGPT visibilityPerplexity coverageGoogle AI OverviewsListing CROLocalization
63%
of iOS app discovery now starts outside the App Store.
1 in 4
purchase-intent queries are answered by an LLM first.
0
ASO agencies optimize for the engines that answer them.
The App Store stopped being the only app store.
Half your potential users no longer browse a six-by-two grid of screenshots. They ask an LLM. ChatGPT, Perplexity, and Google AI Overviews answer in one paragraph. Three apps get named. The rest don't exist.
We're the bridge between the App Store you know and the engines that quietly replaced it. One small team, one playbook, both surfaces.
If your app isn't in the answer, it isn't in the running.
Services
Four disciplines. One playbook.
S — 02
Generative Engine Optimization
Your app becomes the named recommendation for high-intent prompts.
S — 03
Listing CRO
Same traffic, more installs. Usually pays for the engagement in week six.
S — 04
Localization
Revenue from markets you weren't seriously competing in last quarter.
Entry — one-time
The Audit
$499/ 7 days
A full teardown of your discoverability across the App Store and the major LLM engines. Written report, 30-minute call, action plan.
Standing — monthly
The Engagement
$4,800/ mo · 3mo min
Done-for-you ASO + GEO, weekly cadence. One shared Slack, one biweekly call, a live dashboard you can cancel any time after month three.
Process
How an engagement actually runs.
Brief
Thirty-minute kickoff. We read your code, your reviews, your nearest competitors, and the last twelve weeks of App Connect data.
Teardown
A named-and-numbered list of what's costing you installs across the App Store and the LLM engines. Lift, effort, recommended sequence.
Build
We ship the highest-leverage moves first: metadata, creatives, A/B tests, structured data, source seeding, locale launches.
Compound
Biweekly tests, quarterly reviews, and a kill-switch for anything that stops earning. ASO and GEO both reward patience.
Field study · 04 / Public teardown
How we work, in public.
Each quarter we publish one teardown — a live ASO + GEO read on an iOS app that's earned attention. Same thinking we apply behind closed doors, fewer redactions. Treat it as a working sample of the deliverable.
Subject · Q2 2026
US App Store · Productivity
ID 6443918070
Title
Habit Tracker — HabitKit
Subtitle
Streaks & Accountability
Developer
Sebastian Roehl
Rating
4.9 ★ · 2,000
Pricing
Free + IAP
Specimen pulled 2026-05-12 · apps.apple.com/us/app/id6443918070
Public revenue trajectory
Nov 2022
Day one revenue
$150
Month 1
Total revenue
$1.5K
FY 2023
Revenue · 120k DL
$51K
Jan–May 24
Revenue
$110K
2025
Stabilized MRR
$40K+
500K+
Downloads · Play Store
Top 5
“habit tracker” · DE / UK
What we'd underline · six findings
F — 01
The title is the keyword.
Listed as “Habit Tracker — HabitKit”, not “HabitKit — Habit Tracker.” Primary search term first, brand second. The single highest-leverage decision in the entire listing, and the one most indie founders flinch on because it feels less branded.
“Brand second. Always.”
F — 02
The subtitle stacks two more.
“Streaks & Accountability” picks up two strong secondary terms without diluting the primary. No filler adjectives, no value-prop sentence. Thirty characters doing thirty characters of work.
Lesson · 02
F — 03
One keyword. Full conviction.
Most indie apps spread bets across eight terms and rank for none. HabitKit picked “habit tracker” and committed every metadata slot to it. The result: top-five rank in DE and UK App Store search, then Google Play followed.
Lesson · 03
F — 04
Shipped. Then waited.
Three months of no metadata edits. An algorithm shift then rewarded the bet. Discipline beat optimization theatre — the founders who keep tweaking weekly never let any single hypothesis breathe long enough to be measured.
Lesson · 04
F — 05
Earned media is GEO, accidentally.
Ask ChatGPT for a minimalist habit tracker and HabitKit surfaces. Not because of metadata — because the RevenueCat blog, Sub Club podcast, Indie Hackers post and Substack all became LLM training data. Every founder podcast is two channels: human and engine.
“Two channels: human and engine.”
F — 06
The leverage left on the table.
App Store listing remains English-only despite top-five rank in non-English markets. Conservative read: 30–45% additional installs available across DE / JP / KR / ES / PT-BR with translated metadata and screenshots alone — no new product work.
Lesson · 06
Our take
HabitKit didn't win on tactics. It won on conviction— one keyword, one listing, three patient months.
The same playbook works for the next ten indie iOS apps that ship this quarter. Most won't run it because they'll keep tweaking instead of waiting. That's the wedge.
A memo from Ahmed · founder, ASOitis
A note to the founder who already tried ASO once.
You hired someone last year, paid four figures, got a deck back that said “refresh your screenshots and add more keywords.” You did. Nothing happened. So you wrote the whole channel off and went back to building. That instinct made sense in 2023.
In 2026 it's expensive. Half your buyers no longer open the App Store first — they ask an LLM and accept the first three names it returns. If you're not in those three, you may as well be on page nine.
We started ASOitis because we kept watching real, well-made indie apps lose to worse competitors who simply showed up in the answer box. That is a fixable problem. It just isn't fixable with the playbook your last agency ran.
If your app is good and nobody can find it, write us. We'll tell you within a week whether we can help — and whether it's worth your money to try.
Ahmed
hello@asoitis.com
Questions
The ones we always get.
Impressions data shifts in two to three weeks. Keyword ranks: four to eight. AI-engine citations: six to twelve. ASO and GEO both compound — anyone selling 'overnight' should not be running your discovery.
Still on the fence? Ask in person.
Book a 15-min founder callBe in the answer
next quarter.
Send an email. We'll reply inside a working day with whether we think we can move your numbers and what we'd charge to try.